After 16 years online StumbleUpon, a social sharing platform that predated both Facebook and Twitter, has officially closed its doors.
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On 24th May, Camp announced via Medium.com that the platform would be shutting down on 30th June. Yesterday, StumbleUpon’s official Twitter account signed off with:
“Today is the last day to hit that Stumble button. Thank you to our dear Stumblers for joining us in internet history.“go cut Off go platform out mod Pin Rare pumps white shoes 60's back sandals USA up beige leather sling vntg all EUR 5 7 38 UK vintage 60s 0xrw0qvn8
It’s not quite the end though. All of StumbleUpon’s remaining users will see their accounts migrated to Mix.com, which is a new social sharing platform founded by Camp.
According to Camp, Mix.com will “combine social and semantic personalization into one streamlined experience.” Camp proclaims the new platform will help users find “obscure but interesting content” that has been recommended from within their social networks.
While StumbleUpon has been confined to an internet graveyard that hosts luminaries like Napster, About.com and AltaVista, Camp will be hoping the new social sharing platform can give some of the predominant social sharing platforms of the day a run for their money.
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As is often customary on the internet whenever change is announced, some internet users commenting on Camp’s announcement were less than pleased to hear of StumbleUpon’s demise.
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According to online competitive analysis tools, Mix.com currently attracts 723,000 visits per month.